Joe & the Juice has unveiled a nationwide partnership with Uber Eats in a bid to expand its fast delivery offering.
The tie-up will give Joe & the Juice access to the rapid delivery firm’s UK footprint, which now spans over 70 towns and cities, with Uber Eats available to 90% of the UK population.
Customers will be able to order a curated selection of juices, functional smoothies, sandwiches, coffees and matcha drinks for on-demand delivery.
The rollout comes amid accelerated demand for consumers ordering breakfast and functional drinks.
According to recent Uber Eats data, breakfast was the fastest-growing meal occasion in 2025, with searches for “breakfast” and “coffee” more than doubling year on year. Searches for “matcha” also surged by 700% in the past year.
“At Joe, our mission has always been to make high-quality, ‘better for you’ food and drinks part of people’s everyday routines,” said Joe & the Juice UK MD Jon James. “Partnering with Uber Eats allows us to remove barriers to access and meet customers wherever they are, whether at home, at work or on the go.
“With demand for matcha and breakfast continuing to rise, this partnership gives us the scale and reach to serve even more communities across the UK.”
Uber Eats UK general manager Merve Basci added: “Partnering with Joe & the Juice has really energised our team, a feeling our customers will share as we scale their favourite menu items across the Uber Eats network.
“Delivery is a massive growth opportunity and our leading tech is fuelling industry-wide momentum, surfacing more of the healthy options that we know our customers love. By bringing Joe’s menu to an untapped audience, we’re thrilled to satisfy the nation’s thirst for matcha and more, on-demand.”
The move forms part of the food-to-go brand’s wider strategy to expand its digital and delivery footprint, and adds to its current partnerships with Just Eat and Deliveroo.
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