Kerrygold has launched Kerrygold Pure Irish Butter with Olive Oil, made of just four ingredients.
The latest addition (rsp: £2.95/200g) to the Kerrygold range blends rich Irish grass-fed butter with olive oil, water and salt.
The brand said this made for a “smooth, creamy profile, full of infused flavour and spreadable straight from the fridge”.
The product is available in a 200g recyclable tub and will appear in 335 Morrisons stores from March followed by Asda stores across the UK during April, with more listings expected later in the year.
“It brings taste, simplicity and usability together to meet the needs of a growing number of consumers who want the convenience of a spreadable butter that not only tastes great but also has a simple ingredients deck,” said Nicola Blackmore-Squires, Ornua Foods UK & Europe marketing director.
The launch comes at a time of strong growth for Kerrygold across sales, distribution and household penetration, Ornua said.
The variant will be featured in a Kerrygold master brand marketing campaign throughout 2026 which will include print and online media advertising, digital and social media activity, shopper activation and in-store point of sale.
No comments yet