Lactalis UK & Ireland has expanded its Président portfolio with an “indulgent festive innovation” set to launch in December.
Président Creamy Brie with Truffles (rsp: £2/105g) combined the “signature creaminess” of Président Brie with the “aromatic flavour of real truffle”.
The cheese is the brand’s first-ever truffle product and will be available exclusively in Ocado.
“Président is synonymous with quality and enjoyment, and our new Creamy Brie with Truffles showcases how we’re continuing to innovate with flavours that excite shoppers and elevate the cheese aisle,” said Lactalis UK & Ireland group marketing director Heloise Le Norcy-Trott.
“Truffle remains one of the most in-demand flavours for consumers seeking a touch of luxury, especially at Christmas, and this launch gives retailers a simple way to drive trade up and bring new interest to the soft cheese category online.”
The launch will be supported by digital banners and in-platform assets designed to drive awareness and inspire festive purchases.
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