Leon co-founder warns Asda ownership could ‘destroy the brand’

Leon

Henry Dimbleby co-founded Leon in 2004 before selling the food-to-go chain in 2021 to EG Group. It was then acquired by Asda in 2023

Leon co-founder and former food tsar Henry Dimbleby has warned that a shift to unhealthier options could “destroy” the food-to-go brand in the long term. 

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW