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Leon co-founder warns Asda ownership could ‘destroy the brand’
By Cara Houlton2025-10-02T11:30:00
Henry Dimbleby co-founded Leon in 2004 before selling the food-to-go chain in 2021 to EG Group. It was then acquired by Asda in 2023
Leon co-founder and former food tsar Henry Dimbleby has warned that a shift to unhealthier options could “destroy” the food-to-go brand in the long term.
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