Local light beer lands in Sainsbury’s as part of brand’s mainstream push

Local Beer

The London-based startup is launching a new slimline 330ml can format exclusively into the beer chillers of Sainsbury’s c-store network as it pushes to establish light beer in the UK mainstream

Light beer brand Local is readying a nationwide retail launch after completing a six-figure funding round backed by fmcg industry veterans.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW