Babyfood challenger Lune & Wild has raised £2m to back its mission to lift the standards of the category with a healthier offering.
The Series A funding round, led by Guinness Ventures, will help the business scale production, expand the retail footprint, support a recent listing with Ocado and grow its team.
Cousins Lara Rodgers and Nadia Simonds launched Lune & Wild in 2021 to improve the standard of baby and children’s food.
Rodgers is a trained chef, previously cooking for celebs and in high-end kitchens such as The Ritz, utilising her skills to create flavourful and nutritional recipes.
The pair joined forces to create Lune & Wild after Rodgers provided Simonds with frozen cubes of home-cooked food to help wean her child.
From its kitchen table beginnings, Lune & Wild has now doubled revenue every year since launch, selling more than one million meals in the past 12 months
It also recently appointed former GrowUp Farms and Little Moons CEO Mike Hedges to the board.
“From day one, we’ve believed that children deserve better food,” Rodgers said. “Food that’s full of flavour, made with care and genuinely supports their development. This investment allows us to take our mission and products further, without compromising on the quality and craft that got us here.”
Simonds added: “We’ve built Lune & Wild in close conversation with parents, understanding the real challenges they face and creating food that genuinely helps. With Guinness Ventures and our existing investors behind us, we’re excited to scale that impact and reach many more families across the UK.”
Lune & Wild’s latest fundraise includes backing from industry experts, including Dr Rupy Aujla and Doug Struthers (chairman of Lune & Wild and ex-MD of Ella’s Kitchen), alongside existing investors.
Lisa Fox, head of co-investment at Guinness Ventures, which is the venture arm of London-based asset manager Guinness Global Investors, said: “Lune & Wild is a brand that defines the future of food: purpose-driven, product-led and building deep trust with parents.
“Lara and Nadia, together with their team, have built something incredibly special by combining chef-quality food with nutritional expertise, and we’re delighted to support the next stage of their journey.”
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