
Independent drinks wholesaler LWC and Asahi UK have reduced emissions by 65.2 tonnes of CO2e by consolidating orders and increasing delivery efficiency.
The pair first launched a joint sustainability initiative in July 2024, which encouraged LWC depot teams across England and Wales to place fewer but larger orders to make deliveries more productive and efficient.
Depots that met their targets were rewarded by Asahi UK with tree planting, led by environmental charity Thames21.
The changes have resulted in the reduction of 62,500 miles from routes and have minimised deliveries from Asahi into LWC depots from 1,005 deliveries to 637. Depot teams also achieved a 38% increase in full truck deliveries to LWC depots.
In recognition of these efforts, Asahi awarded 3,990 trees, which will be planted to help restore habitats, boost biodiversity and protect river health. The first 700 trees were planted on 11 November at Berwick Farm in Epping.
“Sustainability isn’t something that sits with one business or one team, it’s a shared responsibility,” said LWC sustainability manager Lyndsey DeOliveira. “By collaborating with Asahi UK and engaging our nationwide depot teams, we’ve shown that operational changes can deliver real environmental impact.
“Planting these trees is a tangible outcome of that effort, and it’s a reminder that every decision we make – from how we plan deliveries to how we celebrate success plays a role in protecting the planet.”
Asahi UK sustainability manager Izzy Ashman added: “Tackling Scope 3 emissions is a complex challenge, and this collaboration with LWC demonstrates what’s possible when two businesses share the same ambition.
By thinking differently about our logistics, we’ve been able to make real reductions in road miles and carbon emissions. These kinds of practical, creative solutions move us closer to our goal of reaching net zero by 2040 across our entire value chain and demonstrate the real impact of collective action.”






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