M&S has launched a new food range for people taking weight-loss jabs, designed to provide enough fibre, vitamins and minerals despite smaller appetites.
The ‘Nutrient Dense’ range has been designed in consultation with the British Nutrition Foundation and is said to be ideal for those eating less due to weight-loss medication, lifestyle or age.
The range consists of 20 salads, snacks and meals, each containing at least one of 10 micronutrients such as vitamin D, iron, folate and vitamin B12, according to M&S.
“Our Nutrient Dense range is perfect for customers looking to support their health as each recipe is packed with the key nutrients we all need in our diets,” said M&S head of food nutrition Grace Ricotti.
“With the increase in popularity of weight-loss injections, a reduced appetite can mean missing out on important nutrients and that’s why nutrient density is so important.
“These new meals, snacks and drinks can help everyone get more fibre, vitamins and mineral in their diet.
“We challenged ourselves to make products that are denser in nutrients than calories, so every single mouthful is packed full of more of the good stuff we all need.”
M&S said the government’s 2025 National Diet and Nutrition Survey had shown the UK population to be deficient in several nutrients, with 96% failing to meet the daily fibre intake recommendation.
Ricotti added: “The importance of us all eating enough fibre cannot be overestimated. As well as helping day to day with effective digestion, long term it is important to reduce the risk of bowel cancer and so many other diseases.
“Products such as our Nutrient Dense Super Seeded Oaty Bread, which has 13g of fibre in two slices, are aimed at making it super easy for customers to reach the recommended 30g a day.”
The Nutrient Dense range is in M&S stores from today (5 January), and signposted with the retailer’s Eat Well flower logo.
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