M&S says sales of its Italian meals have increased by 25% in volume year on year since it relaunched the range last month.
Value sales are up by 35% year on year since 10 September, when the 49 new or upgraded Italian meals landed in stores.
New additions to the range included Crispy Bacon Mac & Cheese, Limited Edition Vodka Rigatoni and Collection Slow Cooked Beef Tortelloni.
Classics such as Spaghetti Bolognese, Chicken Alfredo and Macaroni Cheese were among those to be upgraded.
The relaunch was one of the latest steps in an M&S Food quality upgrade programme, now in its third year, in which nearly 3,000 products have been enhanced so far, according to the retailer.
It said being a predominantly own-label retailer gave it greater control of its supply chain, working exclusively with sites such as Bakkavor’s facility in Boston, where production is dedicated to its pasta products.
Read more: M&S launching six new premium pasta ready meals for one
“What sets M&S apart is the depth of control we have over our own-brand products through our dedicated supply chains,” said M&S Food MD Alex Freudmann.
“Our bespoke M&S ‘fortress factories’ work exclusively with M&S, allowing us to guarantee the highest standards at every stage, with no unnecessary ingredients or processing.
“Our in-house teams worked with our suppliers to ensure we source the best Italian ingredients and we have invested in authentic cooking processes.
“It’s this level of partnership and precision that ensures our customers experience restaurant-quality meals at home, every time.”
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