Mars Drinks & Treats has launched an Galaxy ice cream bar multipack in the UK.
The bars feature vanilla ice cream coated in Galaxy milk chocolate.
Packs of four (rsp: £2.50/4x46.9ml) have rolled into Asda, and will hit Sainsbury’s and Iceland in February.
Galaxy is the latest of Mars’ brands to be rolled out in an ice cream bar, following the successful launch of Snickers White Ice Cream bar in 2025.
“Our Mars branded multipacks have been our standout category performers, and is where we have focused our product development over the last few years,” said Kerry Cavanaugh, GM at Mars Drinks & Treats.
“We know consumers are increasingly buying ice cream for at-home consumption as a dessert or treat, as well as on the go.
“Galaxy is one of our most popular brands, and we see a great opportunity to appeal to ice cream and Galaxy fans alike with the launch of Galaxy Ice Cream bar multipacks in 2026.”
It comes after value sales of Mars ice cream bars rose by 7.5% to £24.9m on volumes down 2.0% in the year to 6 September 2025 [NIQ].
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