McVitie’s has teamed up with Iceland to launch a branded ice cream range.
Two 500ml tubs – Hobnobs Ice Cream and Milk Chocolate Digestives Ice Cream – are already in Iceland and The Food Warehouse.
A duo of handheld ice creams – Jaffa Cakes Triple Dipped Sticks (three) and Gold Digestives Ice Cream Bar 200ml – will launch on 26 August.
All four products have an rsp of £4.
Hobnobs Ice Cream combines oat biscuit ice cream with oat biscuit pieces, golden syrup sauce and shortcake biscuit pieces.
Milk Chocolate Digestives Ice Cream, meanwhile, combines biscuit-flavoured ice cream with chocolate sauce, Milk Chocolate Digestive biscuit pieces and chocolate shavings.
Jaffa Cakes Triple Dipped Sticks feature orange-flavoured ice cream, coated in a chocolate flavour shell with orange sauce and a milk chocolate flavour finish.
Gold Digestives Ice Cream Bar is made with vanilla flavoured ice cream, layered with caramel sauce, coated in golden caramel and sprinkled with biscuit pieces.
Iceland head of innovation & licensing Oliver Gilding wrote about the launch of the Hobnob and Milk Chocolate Digestives tubs via a LinkedIn post last week.
“I’m incredibly proud to share a major milestone and licensing first, with one of the UK’s most iconic brands, McVitie’s,” Gilding wrote.
The partnership was “(literally) years in the making, and not without its challenges”, Gilding added.
McVitie’s marketing director Benazir Barlet-Batada added: “We’re thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle – especially with the ice cream tubs landing just in time for the August sunshine.
“From the crunch of Hobnobs to the unmistakable spongey zing of a Jaffa Cake, this range captures the essence of McVitie’s in every bite.”
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