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McVitie’s trademark activity points to non-HFSS savoury innovation
By Niamh Leonard-Bedwell2025-11-24T11:56:00
Source: Getty Images
Owner Pladis has applied to register ‘McVitie’s Grain Joy’ as a trademark
McVitie’s appears to be readying its first savoury HFSS-compliant product for launch.
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