Posh grains and pulses brand Merchant Gourmet has teamed up with chef Sabrina Ghayour to launch a duo of pouches.
Persian Style Rice & Lentils and Turkish Style Bulgur & Rice further the brand’s mission to “make interesting, globally inspired flavours more accessible”.
The former is “spiced and aromatic, with warming notes of cumin, cinnamon, sweet sultanas, and a hint of lemon”. Meanwhile, the latter is “a rich, tomato-based mix” combining brown rice, quinoa and chickpeas.
Both are microwaveable and ready in two minutes, making it “even simpler for midweek mezze moments”.
They will roll into Waitrose on 9 November, followed by Sainsbury’s on 27 December (rsp: £2.20/250g).
The pouches feature on-pack QR codes, linking to recipes from Ghayour’s latest cookbook Persiana Easy.
“We wanted to showcase the richness and diversity of Middle Eastern cuisine in a way that’s simple, authentic, and accessible,” said Merchant Gourmet head of product Michaela Neame.
Ghayour added: “I’m really proud to be working with Merchant Gourmet.
“I’m excited to share two fantastic products that are not only going to deliver big hits of flavour and make mealtimes more inspiring, but are also super easy and convenient.”
These are the first innovations from Merchant Gourmet since it was snapped up by ambient giant Premier Foods for £48m in August.
Merchant Gourmet unveiled a “vibrant” redesign, expanded its range of ready-to-eat beans with Drain-Free Mini Kidney Beans and added Quick Cook Spelt and Tricolour Giant Couscous to its dried ingredients range in May.
This was followed by the addition of a trio of ambient, grain-based ready meals, inspired by world cuisines, in June.
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