Salt shaker

Low-sodium salt pioneer MicroSalt has hailed the end of a “transformational” year after it began receiving bulk orders from a global fmcg giant.

The company said it started receiving “regular and repeating” orders at the end of 2024 from “one of the world’s leading food and beverage companies”.

This has continued into the new year, meaning its total revenue for the first three months of 2025 more than doubled the $750k earnt through all of 2024, according to its annual accounts.

It therefore reiterated its revenue guidance of at least $2.5m for the full year of 2025 as B2B sales ramp up.

The company’s losses mounted to $5.8m in the year to 31 December, up from $3.5m in 2023. This reflected IPO costs worth $1.3m, it said, plus non-recurring R&D spend ahead of the launch of its MicroSalt Premium in January 2025.

Its share price is up 25% since the announcement, marking a 40% rise since its IPO on the London Stock Exchange in February last year.

“This has been a transformational year for MicroSalt. Following our successful IPO, and with continued evidence of the timeliness and essential nature of MicroSalt’s products, we are now a recognised and preferred choice for product reformulation globally,” said CEO Rick Guiney.

“Our growth story is now evidenced by growing sales volume, the number of topical applications, and countries served. Continued regulatory support for lower-sodium food products acts as a catalyst to our growth both in the US and across the globe in the short and long term.”

MicroSalt said one customer, which holds 80% of the Mexican snack food market, launched three existing popular products using MicroSalt last year for which 44 tonnes of product were delivered.

MicroSalt was initially focused on the US, Mexico and Canada but recently starting selling in Great Britain and Belgium.

In February, it completed a £2.3m fundraising round to enable it to ramp up its inventory to meet anticipated demand from snack manufacturers trying to make healthier products.

It is using this cash to invest in inventory to satisfy expected B2B customer demand in 2025 and target the “very significant” French fry market with its MicroSalt Premium product, the accounts state.

MicroSalt has developed a patent-protected and scalable manufacturing process that produces a salt crystal approximately 100 times smaller than traditional salt.

Due to its micron-sized particles, MicroSalt claims its product has improved adhesion to food compared to traditional salt crystals, and dissolves much faster on the tongue, thereby delivering the same sense of saltiness as traditional snacks but using approximately half the amount of sodium.