Moma Foods has launched five SKUs across three categories in a bid to drive growth.
The oat drinks and cereals brand has unveiled four new oat drinks and a protein porridge to meet growing trends in taste, heath and premiumisation.
The five SKUs include two flavoured oat milks (rsp: £2.20/1l) in Salted Maple & Hazelnut and Pistachio variants.
The brand said the flavoured SKUs would deliver café-style taste without the “cost or complication of syrups and equipment”.
Both launch into Morrisons, Waitrose and Amazon from 22 September.
Moma has also launched a functional oat drink line promising to support immunity.
The Immunity Support Oat Drink (rsp: £1.80/750ml) is fortified with five essential vitamins and minerals, plus calcium and B2.
Each serving contains 100% of the daily vitamin D recommended allowance, and the product is designed to give consumers an easy route into functional health without added supplements.
Completing the lineup is an RTD Oat Chai Latte (rsp: £1.80/250ml), a plant-based blend of spices and oat milk, and a Banana & Peanut Butter Protein Porridge pot (rsp: £1.30/65g), which contains 12g of protein per serving.
Both will launch into Amazon and Waitrose, with the porridge going onto shelves on 22 September and the RTD on 12 October.
“Consumers want flavour, function and quality from oats, and our latest launches deliver on all three,” said Natasha Thompson, marketing director at Moma Foods. “We’re giving retailers category-driving innovation, while staying true to our commitment to UK-grown oats and extraordinary taste.”
The latest launches build on Moma’s refreshed brand positioning, which launched last year.
The business continues to champion its 60-mile farm-to-pack promise; sourcing, harvesting and packing all oats for its drink range within a 60-mile radius of its UK factory.
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