A new distribution deal for magazines should benefit retailers, according to Simon Curtin, md of Frontline. His company, which with sister company Seymour distributes 40 of the top 100 selling magazines, has just secured a new deal with news wholesalers. He said: "The start of the new contracts in April should see a more flexible way of working with our wholesale partners and retail customers. We have made significant progress on reducing multiple deliveries to retailers." He claimed there would be a 23 % reduction in the number of retailers receiving more than one magazine delivery. {{NEWS }}