Morrisons CEO Rami Baitiéh has been named as the new president of GroceryAid, taking over from new Asda boss Allan Leighton.
The charity, which provides vital support to employees across the grocery industry, said Baitiéh would begin the role in the next few days and bring huge retail and operational experience to his role.
He will support the charity as it continues to extend its reach and help more grocery workers.
Baitiéh joined Morrisons in November 2023 after 28 years at the Carrefour Group, where he went on to serve in top roles including CEO of Carrefour France and Carrefour Spain,
“We are thrilled to welcome Rami to GroceryAid, especially at such a pivotal time,” said GroceryAid CEO Kieran Hemsworth. “Due to a myriad of challenges, including the cost of living crisis, we’re seeing a huge increase in the demand for our services.
“Rami’s in-depth knowledge of the grocery industry and visionary leadership will help us to amplify the impact that GroceryAid makes to the lives of grocery workers. He has an intense focus on meeting the needs of his shoppers and a clear understanding of the importance of his store colleagues, and we are looking forward to tapping into this to drive higher levels of awareness for our services among frontline colleagues in the grocery sector,” Hemsworth added.
”We’ll also benefit from Rami’s strong industry relationships, which will enable us raise more funds and in turn increase the amount we spend on welfare to help more of our colleagues in need.”
GroceryAid provided more than £6m worth of financial, emotional and practical support in 2023/24, and Hemsworth said it was on course to increase the figure this year.
Baitiéh said: “Morrisons is a proud partner of GroceryAid and I have seen first-hand the difference it makes. It is a privilege to now have an even closer relationship with the charity and be able to work with the brilliant team to further build on the support offered.”
For more information about GroceryAid and the support available across every area of the grocery industry, from supermarkets, independents and wholesalers to manufacturing, distribution and support functions, visit groceryaid.org.uk.
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