Morrisons is launching a new promotion exclusive to franchise stores that will give shoppers the chance to gain extra points under its More Card loyalty scheme.
The ‘Spend-Stretch’ promotion will offer customers spending £15 or more in eligible franchise stores the chance to receive an additional 1,500 More Card points.
Morrisons More Card enables customers to bank five points for every item they buy when they scan their More Card or app.
Once a customer has saved 5,000 points, they receive a Morrisons Fiver, which can be redeemed on a future shop in a Morrisons supermarket or on Morrisons.com.
The new promotion, which kicks off on 8 October and will be reviewed on an ongoing basis, is the latest milestone in the rollout of the Morrisons More Card loyalty scheme to franchise partners, which began this summer.
Independent retailers operating Morrisons Daily stores were the first in the sector to offer customers access to a supermarket loyalty scheme.
The rollout means More Card members can now earn points on their purchases when shopping at their local Morrisons Daily convenience store.
Alongside the new promotion, Morrisons is further strengthening the franchise offer with the addition of over 200 new own brand lines over the next five weeks.
More than half of these new products are fresh, with 30 lines from its premium The Best range.
“Rollling out the More Card in franchise stores is part of our commitment to driving value for our customers however they shop with us,” said Morrisons head of retailer for franchise Katharine Challinor.
“This exclusive promotion is a significant opportunity for our franchise partners, as well as a celebratory moment for us as the More Card rollout nears completion in these stores.”
Morrisons now has over 700 franchise stores operating in forecourts and local neighbourhoods across the UK.
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