Morrisons ‘prepared to protect customers’ as cost and competition intensifies

Morrisons announced full year financial results

Source: Morrisons

Morrisons has ‘a lot more to do’ to win back shoppers, CEO Rami Baitiéh admitted, despite ‘robust’ full-year results

Morrisons is “prepared to protect customers” throughout 2026 as food inflation and competition from rivals intensifies, CEO Rami Baitiéh has vowed.

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