‘Most lapsed alt-dairy consumers would return to category’ says report

By Helen Gilbert2025-09-16T15:13:00

Oddlygood x Rude Health - Horizontal - LRes

A poll of 2,000 consumers found that 62% of lapsed users still felt positive about plant-based drinks, despite the market falling 0.8% in value over the past year

More than half (53%) of the shoppers who turned their backs on plant-based drinks over the past 12 months would be likely to return to the category, new research from Oddlygood has revealed.

‘Most lapsed alt-dairy consumers would return to category’ says report

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