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Nestlé launches in-house AI service to ‘create high-quality product content at scale’
By George Nott2025-06-11T13:27:00
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
The effort has commenced with several brands including Purina, Nescafé Dolce Gusto and Nespresso.
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