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Ocado claims UK first with ‘Simple Ingredients’ aisle launch
By George Nott2026-10-09T09:32:00
More than 350 branded products feature in the aisle, which the online pureplayer claimed to be the ‘first dedicated supermarket aisle of its kind in the UK’
Ocado has launched a curated ‘Simple Ingredients’ aisle on its website, which features products made “only with ingredients customers are likely to recognise”.
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