odysea greek yoghurt

Source: Odysea

The brand said the new product will introduce British shoppers to a style of yoghurt rarely seen outside of Greece called paradosiako

Odysea has launched a “traditionally made” Greek cows milk yoghurt into Marks & Spencer.

The brand said the new product (rsp: £2.30) will introduce British shoppers to a style of yoghurt rarely seen outside of Greece called paradosiako.

Paradosiako is recognisable by its “ivory-coloured creamy skin, which is prized for its richness and depth of flavour”.

It is a traditional Greek yoghurt made with non-homogenised milk, resulting in a natural layer of set cream rising to the top of each pot during fermentation.

This differs to modern Greek yoghurt where milk fat is broken down and evenly dispersed.

The top layer delivers “creamy, buttery richness, while the yoghurt beneath is bright, tangy and slightly loose in texture”.

This, the brand said, reflects a slower, less industrial production method.

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