Kraft Foods is to throw £750,000 at a nationwide poster campaign for new Toblerone One by Ones in the run up to Christmas.
Breaking across 1,800 sites from November 28, the week-long push builds on last year's What?' poster campaign which showed people cheekily eating a piece of Toblerone with the triangular shape of the chocolate bulging in their cheeks.
This time, three executions show a vicar, a young female nurse and a little old lady with not one but three bulges as they munch the individually twist-wrapped milk chocolate sweets.
The strapline on each reads: What? Share Them?'
Kraft launched the new Toblerone format (rsp: £2.99 for a 200g outer of nine) in August in a bid to drive innovation for the popular treat.
{{P&P }}
No comments yet