Oscar Mayer has partnered with Disney to launch a range of Lilo & Stitch branded ready meals for kids.
Beef Lasagne, Spaghetti Bolognese, Mac ‘n’ Cheese, and Chicken Korma with Rice (rsp: £2.97/280g-300g) have rolled into Asda.
They are set to capitalise on the growth of kids ready meals, along with the popularity of Disney’s characters.
The packaging features games and puzzles for kids on the reverse of the packs, which will be refreshed to complement Disney’s major film releases.
The meals had been “extensively researched and tested” at Oscar Mayer’s Gastro Hub facility in Wrexham, said the manufacturer.
“We had been exploring how to bring excitement to the kids meal category – what better way to do that than with teaming up with Disney?” said Oscar Mayer CCO Gordon Walsh.
“Our chefs have created a range of meals that are delicious and nutritious for little ones – the Disney characters and bold packaging really help the products stand out on shelf,” Walsh added.
Oscar Mayer opened its Gastro Hub, a dedicated food and packaging innovation centre for customers and suppliers at its Wrexham site, last year.
Since then, it teamed up with Cathedral City to launch a range of cheesy ready meals into supermarkets last May. Over summer, it launched a range of Indian-inspired meals in partnership with Patak’s.
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