Italian foods producer Sacla' is extending its game plan to take the brand into the pasta bake category.
The company, best known for its range of stir-in pasta sauces, says it has identified a gap for a premium baking sauce, and has developed a range of four new offerings under a Pasta Gratinata banner.
Four variants Spinach & Gorgonzola; Sautéed Sweetcorn & Rocket; Tomato, Mushroom & Red Chilli; and Roasted Yellow Pepper & Smoked Garlic debut on August 19, priced at £2.29 for a 430g jar. Wraparound sleeves will carry cooking and recipe information.
A spokesman said: "Lifestyle research has shown that 45% of people are too tired in the evening to do much.
"Our own research also gave further substance to the need for a new sauce for baking pasta. Current offerings notably lack authenticity."
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