A Pot Noodle advert showing Welsh miners digging for the product in a 'Pot Noodle mine' is not racist, the Advertising Standards Agency has said.
The ASA received 81 complaints from the public about the advert, claiming that is was racist and offensive towards the Welsh. However, the ASA said that the advert was “tongue-in-cheek”.
“We considered that the idea of Welsh miners was a well-established stereotype,” it added.
The ASA received 81 complaints from the public about the advert, claiming that is was racist and offensive towards the Welsh. However, the ASA said that the advert was “tongue-in-cheek”.
“We considered that the idea of Welsh miners was a well-established stereotype,” it added.
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