Online platform An online direct deal' poultry trading initiative has been launched. Poultex.com has been designed to allow suppliers and end users to deal direct ­ enabling businesses to cut costs, save time and access greater product traceability. The subscription based site enables users to trade in over 2,000 items of chicken, duck, hen, turkey, cooked poultry and egg products. Poultex md Mark Fiddy claimed the site would become the leading online trading platform for international poultry ­ a sector worth around £5bn in Europe. Said Fiddy: "At a time when the industry is under increasing pressure to cut costs and work to higher standards of food safety it enables suppliers and end users to save time, money and possibly their livelihood. "To survive the industry must find ways of reducing the length of the food chain and improve trading transparency." {{MEAT }}