PR consultancy hired by Poundland owner advised data firm linked to Brexit result

poundland store sign

Hanbury Strategy was hired in 2017 to provide policy and communication advice to AggregateIQ, the firm which Vote Leave director Dominic Cummings had credited with helping the campaign succeed in the 2016 referendum

The public affairs consultancy hired by Poundland’s owner amid scrutiny over its handling of the retailer previously advised AggregateIQ, the Canadian data firm that was paid £3.5m by groups campaigning for Brexit during the referendum.

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