Reach for the stars The Grocery Advertising and Marketing Industry Awards are back! And this year they're bigger and better than ever before with more opportunities to win and the first dedicated awards for the industry's leading agencies The awards ­ now in their eighth year ­ are the most hotly contested in the fmcg sector. The GRAMIAs aim to reward clients and agencies for the innovative ways in which they are pushing back the boundaries of modern brand advertising. This year we're relaunching the awards with redefined media categories and a new judging process ­ which will provide more opportunities to win. The judging panel will be looking for innovative and creative campaigns that can emulate the success of last year's Grand Prix winner ­ the Guinness Extra Cold national press campaign. In addition, the judges will for the first time reward leading agencies across the business. So it's not just stylish creative work that will win awards but also agencies with an outstanding track record for growth, innovation and service. All grocery product sectors will be judged alongside each other in one of ten media categories: - TV and cinema - Radio - Poster - National press - Trade press - Recruitment - Direct marketing - Packaging - New media - Innovative Judges will also be looking to choose an agency of the year in the fields of consumer, trade, PR, service, new media, direct marketing, packaging and recruitment. The GRAMIAs climax at a fantastic awards dinner held at the London Hilton on Park Lane on October 4. Kicking off with a drinks reception, guests will be treated to a delicious three course dinner with wine followed by cabaret entertainment, before the serious business of the awards ceremony takes place, with all winners receiving their awards on stage. As well as being a fun filled night, this black tie event allows clients and agencies to applaud their successes ­ and the achivements of others. So spread the word and make sure you are at the Oscars of the grocery industry. Where else will you be able to mingle with prestigious figures from your industry and enjoy a great party? To register your entry, or to get more information, please call Catherine Van Tienhoven at TMC on 01273 765000. {{Z EDITORIAL BITS }}