Radnor Fruits has teamed up with Disney to launch a range of drinks inspired by Lilo & Stitch.
To mark the live-action remake of the 2002 kids film, the Radnor Hills-owned brand has added a trio of soft drinks featuring the Stitch character from the film.
Apple, Forest Fruits and Orange have rolled into Morrisons stores in Tetra Pak format (rsp: £1.75.3x200ml).
The drinks can be stored ambiently and contain 50% Radnor Hills spring water, 50% fruit juice and no added sugar.
They feature pull-tab technology, allowing children to drink straight from the pack.
“Our Radnor Fruits Disney Lilo & Stitch range is designed for convenience and is perfect for lunchboxes, travel or daily hydration, with our 200ml cartons perfect for little hands,” said Chris Butler, marketing manager of Radnor Hill. “Disney Lilo & Stitch is a film celebrating the importance of family and community which makes this collaboration extra special, as our Radnor Fruits brand is loved by children and parents alike and is all about creating moments of joy.
“The new trio of our bestselling fruit flavours have been a success from the start with retailers and foodservice loving the combination of Radnor Fruits, a trusted family brand, with the fun of a Disney Stitch design.”
The launch will be supported with advertising, sampling, Disney digital PoS and a TikTok live event with giveaways.
Butler added: “We’re seeing branded and licensing products like this really fuelling the growth of the category, and parents are looking for products they can trust and that their kids will enjoy.”
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