De Agostini is relaunching one of its most successful children's partwork series, Learning Land. Updated since its initial 2000 launch, the series goes on sale on January 9, supported by an £800,000 peak-time TV advertising campaign. Additional support for retailers includes instore point-of-sale display materials such as posters and shelf wobblers. The fortnightly multimedia series is aimed at children of pre-school and early learning levels and comprises CD-Roms as well as magazines. De Agostini marketing director James Franks said: "When we originally launched Learning Land in 2000 it was hugely successful. Now we are re-launching to target a whole new generation of three to seven-year-olds. "Its past success should demonstrate to newsagents that Learning Land is an ideal revenue generator, particularly because it has a wide consumer appeal and a strong educational value." Issue one has a special introductory price of £1.99, with subsequent fortnightly issues priced at £3.99. {{CTN }}