Rich Products has recruited Simon Richardson as sales and marketing manager to boost the growth of its baked products such as American Style Cookies.
He will oversee the company’s sales, marketing, customer service, NPD and technical operations. His main aim will be to improve customer relationships by developing a deeper understanding of their businesses.
Richardson has joined from bottled water supplier Well Well Well, where he was the sector controller for grocery and impulse. Before that he held senior sales, operations and customer service roles at Birds Eye Wall’s.
Richardson said: “This is a fantastic time to be joining Rich. The company has ambitious plans for growth in the UK and Europe and is serious in the efforts it is making to become a market leader.”