Sainsbury’s and Nectar360’s Pollen delivering ‘strong’ early results for brands

Devil Wears Prada campaign store wrap

Source: Sainsbury's

Speaking with The Grocer, Nectar360 MD said the results show Pollen ‘absolutely delivers’ on its promise to make retail media ‘simpler, faster and more measurable’

Pollen, the AI-powered retail media platform launched by Sainsbury’s loyalty business Nectar360, has delivered “strong early results” from campaigns across leading brands.

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