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Sale to Sazerac was a ‘natural next step’: Au Vodka founder
By James Beeson2026-09-14T11:42:00
Sazerac, meanwhile, reiterated the deal would enable it to expand in the UK spirits market
The sale of Au Vodka to US spirits giant Sazerac will enable the British vodka brand to reach “more people, in more markets, faster than we ever could alone”, co-founder Charlie Morgan has claimed.
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