Condiment brand Sauce Shop has agreed a six-figure bank funding package to accelerate investment into its Nottingham factory.
The £750k facilities from HSBC UK would help the business realise its vision to become “the undisputed market leader for quality and flavour in sauces and seasonings”.
Sauce Shop also appointed Andrejs Mihailovs in the newly created role of operations director. Mihailovs joined from Valeo Foods, where he was a factory general manager. He brings more than 18 years of experience in food manufacturing.
The appointment follows Alison Bettac joining as head of people and Al Porter taking on the role of marketing director earlier in the year.
“This investment from HSBC UK marks a huge milestone in our journey,” said Sauce Shop co-founder and MD James Digva.
“From starting in our kitchen just over a decade ago, to becoming one of the fastest-growing table sauce brands in the UK, we’ve always been focused on creating bold, uncompromising flavours. With this support, we can accelerate our growth, scale up our Nottingham production facilities, and bring Sauce Shop to even more households across the UK and beyond.”
Digva founded Sauce Shop in 2014 with his wife Pam. Today, the sauces and seasonings brand is available on the shelves of most major supermarkets.
The business, which manufactures its range of products using natural ingredients and craft processes, expected revenues to surpass £7m this year thanks to increased distribution.
Sauce Shop grew retail sales values by more than 25% to £4.1m over the past year [NIQ 52 w/e 6 September 2025].
During the period, Sauce Shop was the 11th largest brand in the category at supermarkets, up from 19th last year and ahead of Cholula, Bull’s Eye, Stokes, Flying Goose and Levi Roots.
Sara Aspden, local director at HSBC UK, added: “Sauce Shop is a standout example of British food innovation and we’re proud to be supporting their journey. This investment reflects our commitment to backing ambitious businesses that bring flavour, creativity and sustainability to the table. We look forward to seeing the company continue driving forward its growth ambitions.”
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