Arabian haircare giant Clara has officially opened its first physical retail space in the UK.
The kiosk in Westfield White City would give Brits the “opportunity to discover and experience Clara’s tools and innovations in person for the first time”, the brand said.
Clara is a Saudi Arabian business with a strong presence across the Cooperation Council for the Arab States of the Gulf, which comprises Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates.
In the UK, the brand is available from the likes of Boots, Superdrug, PrettyLittleThing, Boohoo and TikTok Shop.
The opening of the Westfield White City store on the first floor opposite Sephora marked “the next step in Clara’s UK growth and the first opportunity for customers to experience the brand in person”, it said.
The site brings Clara’s complete portfolio of hair styling tools, haircare lines and accessories to one of the capital’s leading retail and lifestyle shopping destinations. Designed to reflect Clara’s aesthetic, the 24sqm kiosk combines soft sage green, blush pink and warm ruby tones with rose gold detailing, illuminated signage and integrated LED lighting.
It features dedicated product displays, styling stations and demonstration counters – which would allow shoppers “to discover and trial Clara’s award-winning styling tools and haircare range first-hand” throughout the rest of 2026.
Shoppers can also experience live demonstrations and receive personalised advice from Clara’s team of specialists, who are experienced across all hair types and textures.
“The launch of our new kiosk at Westfield White City marks an exciting milestone for Clara as we continue to expand our presence and bring our products closer to customers in key retail destinations throughout the UK,” said Simon Smith, Clara global director, at the opening.
“Since entering the UK earlier this year, we’ve been incredibly encouraged by the response from consumers. Opening our first physical store allows us to showcase the full Clara experience, giving customers the opportunity to discover our products, speak with our expert team and experience our styling tools first-hand,” he added.
Westfield White City provided “the perfect environment to connect with both new and existing customers – and we’re thrilled to become part of one of the UK’s premier shopping destinations”.
Steve Johnson, head of specialty leasing UK/Europe at Unibail-Rodamco-Westfield, said: “For many growing brands, a kiosk is the first step into physical retail, offering a direct way to engage customers, build awareness and test demand.
“Clara’s launch at Westfield London highlights the value of this format, giving the brand the opportunity to introduce its products to one of the UK’s most diverse and engaged retail audiences.”
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