Schumacher shakes up strategy at cocoa giant Barry Callebaut

chocolate cocoa (5)

A ‘determined shift’ to premium segments will play part of Barry Callebaut’s new Focus for Growth strategy, revealed this week by the former Unilever boss

The world’s biggest chocolate processor has promised a “relentless focus” on customer service as part of a strategy shake-up under former Unilever boss Hein Schumacher.

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