Tetra Pak has come up with a new Sensory straw that can direct the flow of a drink to different zones in the mouth to maximise flavour.
With a sealed end and four holes punched around the top, the straw is said to spread liquid over more of the mouth than conventional straws, which tend to squirt it down the back of the throat.
The new method means the drink comes into contact with taste buds in different areas, such as those on the side of the tongue which are most sensitive to sweetness.
The new straw can be attached to all Tetra Brik portion packs and joins a stable of innovative straws from the Swedish packaging specialist.
Last summer it introduced the LifeTop straw which can turn drinks into functional products by releasing an extra ingredient as liquid is sucked through it.
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With a sealed end and four holes punched around the top, the straw is said to spread liquid over more of the mouth than conventional straws, which tend to squirt it down the back of the throat.
The new method means the drink comes into contact with taste buds in different areas, such as those on the side of the tongue which are most sensitive to sweetness.
The new straw can be attached to all Tetra Brik portion packs and joins a stable of innovative straws from the Swedish packaging specialist.
Last summer it introduced the LifeTop straw which can turn drinks into functional products by releasing an extra ingredient as liquid is sucked through it.
{{MARKETING }}
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