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Shades by Niko confectionery brand tops 2026 NIQ Million Club cohort
By James Beeson2026-03-24T14:06:00
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
Shades by Niko, the confectionery brand from YouTuber Niko Omilana, has topped a list of challenger brands to hit £1m in retail sales value for the first time in the past 12 months.
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