Shake Shack has partnered with food and farming brand Wildfarmed to introduce regeneratively grown flour into its buns.
The ‘fine-casual’ restaurant chain’s buns will now contain 25% Wildfarmed flour, made from regeneratively farmed wheat, which is grown in the UK using methods that put nature first.
Wildfarmed’s approach focuses on using a variety of methods that work to improve soil health, increase biodiversity, minimise water pollution and reduce carbon.
The ongoing partnership, which took effect in all UK locations on 23 May, is a continuation of Shake Shack’s ’Stand For Something Good’ mission, which looks to prioritise factors such as premium, ethically sourced ingredients, employee development and community investment.
“This decision reflects our commitment to doing what’s right over what’s easy – making a greater investment to support better farming practices, ingredient transparency and a more sustainable future for food,” said Shake Shack business director Richard Franks.
“Better still, Shake Shack’s iconic burger buns will taste the same they always have.”
Wildfarmed co-founder Edd Lees added: “Our mission is to accelerate the global transition to regenerative farming, we are passionate about improving people’s awareness about how the food we eat is grown and understanding its impact on the environment.
“Shake Shack place a lot of importance on where their food comes from, so this feels like a natural fit for us at Wildfarmed.”
To celebrate the partnership, Shake Shack is offering the ’Wildfarmed Combo’ – a cheeseburger and crinkle-cut fries – for £10 in all bricks and mortar sites in the UK (excluding Gatwick) and via click & collect.
The tie-up follows Wildfarmed’s recently announced partnership with craft beer brand Jubel, which is transitioning to using regenerative Wildfarmed barley.
No comments yet