Snappy Group – the technology business behind consumer-facing convenience store on-demand ordering app Snappy Shopper and Hungrrr, a white-label online ordering platform for restaurants – has appointed the group CFO of Holland & Barrett to its board.
Vineta Bajaj – who joined H&B in September from grocery e-commerce group Rohlik – has become a non-executive director at the business.
She’ll be working on the leadership team alongside Justin King, former CEO of Sainsbury’s – who once described Snappy Group’s model as “f***ing brilliant!” – who is a senior advisor and investor in the company.
“Convenience is being redefined,” said Bajaj. “It’s no longer just about speed. It’s about service, sustainability, and accessibility.
“Customers want grocery shopping that fits their lives: 24/7 ordering, loyalty, transparency and support for their local community. The next-day full-basket delivery had its moment, and that was yesterday,” she added.
Before joining Rohlik Group, Bajaj played a pivotal role in global expansion and major capital raises at Ocado, totalling nearly $2bn. At Rohlik Group she helped double revenues past $1bn while overseeing strategic investment and transformation.
“Having worked closely with many grocery and high street retailers, I’ve seen first-hand how technology can transform convenience retail,” Bajaj continued.
“Snappy Group’s innovative platform and tech-driven approach to supporting local retailers is what really sets it apart, and supports growth on the high street which is close to my heart,” she said. “The future of q-commerce is technology that drives profitable, local growth”.
As well as the Snappy Shopper app, Snappy Group also offers the underlying technology which retailers can package into their own consumer-facing apps.
Unlike aggregator apps such as Deliveroo, Uber Eats and Just Eat, Snappy requires the stores to make or organise their own deliveries. In some cases this might be via those courier firms. For example Co-op is working with Snappy Shopper, whose technology is behind the consumer-facing portion of its app for independents Peckish, while the back-end system, built by Co-op, links orders to its network of third-party courier partners.
The group has launched several new features to its offering in recent months, including: order aggregation which enables retailers to manage orders from Just Eat, Deliveroo, Uber Eats, FoodHub and others through one system; Google Shopping integrations, helping local shops appear where customers are already searching; and 24/7 delivery capabilities, “unlocking additional revenue streams” for retailers who want to expand trading hours.
More than 100 retailers on Snappy Shopper generate £1m in gross merchandise volume, Snappy Group said.
Of Bajaj’s appointment, Mike Callachan, CEO of Snappy Group, said: “Her global experience and deep understanding of online grocery and digital commerce will be invaluable as we continue to scale and strengthen our business.”
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