Soho House’s Lady A Provence Rosé has secured a bricks & mortar debut with M&S.
The tipple has launched in selected M&S Foodhalls nationwide (rsp: £18/75cl). Previously, it was available only via Ocado.
Created from a “harmonious blend of grenache and cinsault”, Lady A Provence Rosé offered “vibrant citrus notes” and a “smooth, drinkable character”, according to the brand.
Its label features a butterfly artwork designed by Damien Hirst.
“We’re thrilled that our iconic rosé, Lady A, lands in Marks & Spencer stores across the UK this April,” said Lady A co-owner and CEO Ben Caring. “It’s the only high street supermarket you’ll find it in, which makes this partnership feel even more special.
“M&S just gets it – great taste, great energy, and a real appreciation for quality,” Caring continued. “We couldn’t think of a better fit. We can’t wait for more people to experience this perfectly balanced, effortlessly trendy rosé.”
Founded in 2020, Lady A’s wines are produced at Château La Coste in south east France. The brand was created to mark the 40th birthday of Markus Anderson, Soho House’s global membership director. Anderson’s nickname of Lady A gives the wine its name.
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