Southern Co-op has expanded its partnership with Snappy Shopper as it looks to boost its e-commerce capabilities.
The society has now rolled out the home delivery service to 140 stores, which represents around 80% of its food estate. It builds on a trial that launched in 2020 across 18 stores in Chichester and Portsmouth.
Southern Co-op said the rollout marked a significant expansion of Southern Co-op’s on-demand convenience proposition as it looked to enhance accessibility, strengthen customer engagement, and unlock additional e-commerce-driven revenue opportunities.
As part of the venture, Southern Co-op has also adopted Snappy Shopper’s Order Aggregration technology, which allows retailers to consolidate and manage orders with various delivery partners under one system.
Using the technology, Southern Co-op has also integrated with Foodhub, enabling a more connected and scalable e-commerce experience across multiple ordering channels, it said.
“Southern Co-op is a fantastic example of a community-focused retailer embracing digital convenience in a way that still keeps local stores at the centre of the customer experience,” said Greg Deacon, vice president for Snappy Media, groups and business development at Snappy Shopper.
“This rollout demonstrates how convenience retailers can use rapid delivery not only to drive additional sales, but also to strengthen customer loyalty through accessible, flexible shopping solutions. By combining rapid delivery with integrated e-commerce capabilities, retailers can expand customer reach while maintaining strong local connections within their communities.
“We’re proud to support Southern Co-op as it continues to evolve its e-commerce offering across such a significant store estate.”
Southern Co-op head of store operations Anuj Christi said: “Our stores are at the heart of the communities they serve, and this is about making it even easier for customers to access them in a way that fits around their day.
“Whether it’s helping someone who can’t easily get to the shop, or simply saving time for busy households, this service builds on the different ways people can shop with us while keeping that important local connection. We’re delighted to be partnering with Snappy Shopper to bring home delivery to more customers across our communities.”
The announcement comes as Southern Co-op members have overwhelmingly backed its proposed merger with the Co-op Group.
A vote at a special general meeting held last week saw 97.1% of Southern Co-op members backing the plans, which were first announced on 8 April.
While the merger now looks certain to go through, members must vote again at a second SGM on 21 May to confirm the transfer. The outcome of the vote is due to be announced on 22 May.
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