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Spirits companies shift focus to 0.0% variants as low & no brands’ sales recede
By James Beeson2025-07-07T08:46:00
Pernod Ricard appears to have mothballed its Ceder’s brand, while Diageo has offloaded its stake in Everleaf
Major spirits companies are pivoting away from dedicated low & no brands in favour of 0.0% versions of their own flagship brands.
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