Goats milk specialist St Helen’s Farm has entered the functional cows milk category with the launch of a new product boasting double the protein of standard milk and 80% more calcium.
SuperNutrio (rsp: £2.49/one litre) is a new high-protein, high-calcium milk made from a patent-pending process that filters and concentrates two litres of cows milk into one.
The milk is passed through smart filters to concentrate the protein and calcium with zero additives, preservatives, or artificial flavourings.
Whole, semi-skimmed and skimmed milk variants will launch into Sainsbury’s stores across the UK on 25 September, before arriving in Tesco in October (rsp: £2.49/one litre).
“This is a really exciting launch for a sector which has, for a long time, seen very little innovation,” said Bill Randles, managing director at SuperNutrio.
“While there have been huge developments in new milk alternatives, the cows milk industry has, in comparison, remained relatively stagnant.”
Produced on St Helen’s family-owned farm in the Vale of York, SuperNutrio was developed to target a fitness-focused audience, alongside families with young children and older people looking to increase their protein intake naturally for health purposes.
It also hopes to fill a gap in the market for those who are looking to increase protein intake without the addition of flavourings, additives or preservatives.
“That’s why we’ve invested in our new, patent-pending process which allows us to filter and concentrate two litres of cows milk into one, to offer a delicious, creamy milk with double the protein, 80% more calcium, and absolutely zero nasties,” Randles added.
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