Chupa Chups is targeting small hands as well as small mouths with the April launch of a Surprise lollipop which contains a toy.
The futuristic models with lights and moving parts come in a capsule which fits over the lollipop. Both are then wrapped together.
The launch which takes Chupa Chups into the market that has been dominated by Cadbury's Yowie and Kinder Surprise is supported by a £250,000 marketing campaign. It will include TV advertising and sampling in shopping centres. Rsp is 50p.
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