Superdrug has signed an exclusive deal with Just Eat, which will see a selection of more than 8,000 products listed on the aggregator app.
The move was “directly answering customer demand” the aggregator app said, given the retailer this year “has been the most searched high street retailer on Just Eat yet to join the platform”.
It marks the first time the health and beauty retailer has listed on an aggregator app. Its fastest delivery option until this week had been around an hour. However, this involved a clunky process for customers in which they had to find stores offering ‘rapid home delivery’, ordering items to ‘collect in 30 mins’, then downloading the Stuart app and copy and pasting an order number from a confirmation email into the third-party courier’s app.
The Stuart service – which launched in 2020 – remains available to customers ordering between 11am and 4pm within an eight-mile radius of 300 stores.
The Just Eat partnership initially covers 29 Superdrug stores, “with the plan to be nationwide” by March next year.
“We’re thrilled to partner with Just Eat, bringing our customers their favourite products straight to their door in thirty minutes or less,” said Superdrug chief operating officer Simon Comins.
“It’s no surprise that Superdrug is the most-searched retailer on the platform, and this partnership perfectly supports our goal to make shopping with us as seamless and convenient as possible, wherever and however our customers choose to shop,” he added.
Superdrug shoppers can shop an “extensive” product range spanning 43 categories, including fragrance, first aid, baby essentials and beauty electricals.
Orders are picked and packed in-store and delivered by Just Eat couriers.
“In the last year alone we’ve sold over three million health and beauty products through our app, and our new exclusive partnership with Superdrug in time for Christmas will offer our customers instant access to even more choice,” said Just Eat grocery and retail director Caroline Bates.
“Our partnership with Superdrug is here to help customers sail smoothly through the festive season, ensuring they stay stocked up on everyday essentials and can add a little bit of sparkle to every celebration,” she added. “Whether it’s finding the perfect gift for someone special or a self-care saviour, we’re thrilled to have Superdrug on board to deliver for all our customers, whatever the occasion.”
The deal is a coup for Just Eat and its strategy to “put the high street in your hand” and expand beyond takeaways and grocery into high street retail.
Late last year it partnered with specialist retailer Just for Pets to offer app users thousands of petcare products for delivery in 30 minutes or less. In September last year, it partnered with Superdrug rival Boots to offer delivery of on-demand beauty and healthcare products from an initial 50 stores across the UK, and in August it forged an exclusive partnership with greetings card and gift retailer Card Factory.
Speaking to The Grocer in March 2024, Just Eat UK MD Claire Pointon said the company’s move into non-food was just beginning. “We’re at the foothills of these things and they will expand,” she said.
“By launching these new retail partnerships, our aim is to show up for our customers in more of the moments when they need us,” she added.
The Superdrug stores now on Just Eat are: Marble Arch, Inverness Retail Park, Edinburgh Fort Retail Park, Glasgow Fort Shopping Centre, Newcastle Kingston RP, Sunderland, Stockton Teesside Retail Park, Liverpool Speke Retail Park, Middleton, Bolton Middlebrook, Barnsley, Doncaster Wheatley, Telford Forge Retail, Nuneaton, Birmingham Fort, Dunstable Retail Park, Leicester Haymarket, Norwich St Stephens Street, Basildon Mayflower, Brixton, Croydon Centrale, Catford, Woolwich, Gillingham Hempstead Valley, Dover St James, Eastbourne, Newport Gwent, Bristol Gallagher Retail Park and Torquay.
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