Tennent’s looks to be readying the launch of a stout in the UK.
The Scottish lager brand has applied to register the term ‘Tennent’s Stout’ with the UK Intellectual Property Office under a class 32 mark covering beers including ales, stout and lagers.
The application was made on 10 August by intellectual property firm HGF acting on behalf of Tennent’s brand owner C&C Group.
Tennent’s currently produces a 4.7% abv Export Stout brewed exclusively for overseas markets. It is not clear whether the brand plans to introduce the brew for sale domestically, or launch a new product entirely.
Approached for comment, a spokesperson for C&C Group described the move to trademark the Tennent’s name in relation to stout as “general housekeeping to protect our brands”.
It comes with sales of stouts continuing to buck wider declines seen across the beer category. In the past year, sales have climbed 9.6% to £243.7m on volumes up 8.1% [NIQ 52 we 15 August 2026].
By contrast, value sales in total beer fell by 0.1%, on volumes down 0.2%.
Guinness continues to dominate the stout category, accounting for around 84% of off-trade value sales, but other beer brands have launched stouts of their own in recent years.
They include Supermalt, a 7.7% abv stout produced by Danish brewer Royal Unibrew, Heineken’s Murphy’s Stout and Jeremy Clarkson’s Hawkstone Black.
Sales of Tennent’s flagship namesake lager fell by 0.3% on volumes down 5.3% last year [NIQ 52 we 19 April 2026].
The C&C-owned brand has launched innovations including a Bavarian Pilsner and a lower-abv fruit lager called Tennent’s Tops in a bid to turn around its fortunes.
Combined, the two new products delivered around £325k of additional value sales in the year to April [NIQ].
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