The Flava People has partnered with Yo to launch a quartet of crispy chicken meal kits.
Korean Style Sweet Chilli, Japanese Style Sweet & Sour, Salt & Pepper with Gochujang Jam, and Katsu Curry each contain a crunchy coating and “bold sauce”.
The kits (rsp: £2) will roll into Morrisons stores nationwide in February, available on an introductory promotional offer of £1.50.
Ready in under 30 minutes, the kits were designed to deliver “accessible, authentic, restaurant-quality flavour”, said The Flava People.
“Texture-led dishes are continuing to grow in virality and appeal, particularly with younger consumers,” said The Flava People MD Scott Dixon.
“Fried chicken sits at the heart of this trend, with popularity booming across foodservice and QSR and yet remaining challenging for shoppers to recreate at home.”
The Yo crispy chicken kits offered “a compelling fakeaway solution”, Dixon said.
The Flava People launched a six-strong range of Yo-branded cooking and dipping sauces into Morrisons in September.
The range comprises Katsu Curry, Teriyaki, Sweet Chilli, Soy, Ginger & Garlic, Japanese Style BBQ, and Sweet & Sour sauces.
“Yo’s innovation continues to go from strength to strength, bringing trusted, brand-led innovation for Morrisons shoppers while balancing an accessible price point,” said Nick Roe, senior trader for ambient meal solutions at Morrisons.
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